The Mic Works is your one-stop podcast incubator. We help creators scale their reach, revenue and grow amazing shows.
We're a tight-knit team of marketers who genuinely care about creators. What brings us together is a shared belief that podcasts are one of the most powerful storytelling tools of our time.
You bring the voice.
We'll take care of the rest.
We help podcasts expand their listener base through custom growth tactics tailored to your niche. Whether you're starting from scratch or scaling an existing show, we provide the insight, tools, and strategic direction to help you get heard — by the right people.
Monetization isn't one-size-fits-all. We help podcasters unlock new revenue opportunities — from sponsorship matchmaking to innovative income strategies built around your voice and community. You focus on creating; we'll help make it profitable.
A Brooklyn-based duo ran a witty, fast-paced podcast about TV and celebrity culture. Their episodes were great, but their website was just a landing page. We helped them build a content hub, repurpose clips into SEO-friendly blog posts, and connect their podcast to a newsletter with 5K+ subscribers — leading to their first paid brand placement and affiliate revenue stream.
This solo host was receiving tons of DMs but had no structured way to monetize. We set up a lead magnet on her website (a free audio mini-series), optimized her podcast descriptions for clicks, and turned passive traffic into coaching inquiries. Within 90 days, her podcast became her top traffic source — and her site generated consistent service bookings.
Focused on indie app developers, this podcast had solid engagement but no revenue. We restructured their website into a sponsor-ready platform, added case study content, and helped create a pricing kit. With targeted outreach and tracking in place, they landed two sponsors and grew their web traffic by 3x through embedded content and episode-linked SEO strategy.
Join The Mic Works community today and take your podcast idea from concept to reality.
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